Mahindra KUV100 will be the name of the Mahindra’s new mini SUV, which was codenamed – S101. Besides announcing the name, the home-grown automaker has also revealed the technical specifications and details of the vehicle. To be positioned below the Quanto/ Canto and the TUV300 compact SUV, the Mahindra KUV100 (S101) will be launched on 15th January 2016. This mini SUV is likely to be priced within the range of Rs. 4 lakh – Rs 6.5 lakh (ex-showroom).
The Mahindra KUV 100 will cater to a niche segment, it won’t have any direct competition in the country. But, at this price, it will compete against the Maruti Suzuki Wagon R, which is available at a starting price of Rs. 3.88 lakh (ex-showroom, Mumbai). Its launching as competitor with ford ecosport.
The Mahindra KUV100 will be produced at the company’s Pune-based facility.