Skip to main content

Apple's Super Secret Electric Car going to launch in 2020

Apple Inc., which has been working secretly on a car, is pushing its team to begin production of an electric vehicle as early as 2020, people with knowledge of the matter said.

The timeframe -- automakers typically spend five to seven years developing a car -- underscores the project’s aggressive goals and could set the stage for a battle for customers with Tesla Motors Inc. and General Motors Co. Both automakers are targeting a 2017 release of an electric vehicle that can go more than 200 miles on a single charge and cost less than $40,000.
“That’s the inflection point -- the proving ground -- that brings on the electric age,” Steve LeVine, author of “The Powerhouse,” a book about the automotive battery industry, said on Bloomberg TV Thursday. “Now you have Apple coming in and this is critical mass. Was GM really going to be able to match Tesla? Apple can.”

Apple, which posted record profit of $18 billion during the past quarter, has $178 billion in cash with few avenues to spend it. The Cupertino, California-based company’s research and development costs were $6.04 billion in the past year, and Chief Executive Officer Tim Cook is facing increased pressure to return cash to shareholders. The CEO has been pushing the iPhone maker to enter new categories to further envelop users’ digital lives with Apple’s products and services.
Apple’s possible foray into cars follows a similar path it’s taken to break into other industries. The company wasn’t the first to make a digital-music player or smartphone, and only entered those markets once it had a product that redefined those categories.
Apple representatives declined to comment for this story.

Car Team

Tesla’s success in creating a startup car company has shown that the traditional barriers of entry into the auto industry aren’t as difficult to overcome as originally thought, said one person, who asked not to be identified because the matter is private. At the same time, automakers have struggled to bring technical leaps to car development, something that Silicon Valley is also seeking to accomplish. For example, Google Inc. has invested in developing an autonomous vehicle since 2010.
“Apple would have some advantages as a new entrant to the auto industry,” including its cash, ability to connect with its own devices and the infancy of the electric-vehicle market, Barclays analysts Ben Reitzes and Brian Johnson wrote in a note to investors. “Finally, Apple’s brand – arguably the most important advantage – is a big attraction for the next generation of car customers.”
Apple may decide to scrap its car effort or delay it if executives are unhappy with progress, as they’ve done before with other secret projects, the people said. The car team, which already has about 200 people, began ramping up hiring within the past couple of months as the company sought out experts in technologies for batteries and robotics, said one of the people.


Battery Lawsuit

An experienced automaker typically spends five to seven years developing a new vehicle before bringing it to market, according to Dennis Virag, president of Automotive Consulting Group.
“If you’re starting from scratch, you’re probably talking more like 10 years,” Virag said. “A car is a very complex technological machine.”
A lawsuit filed this month gives a window into Apple’s efforts to create a automotive team for the project. Apple began around June an “aggressive campaign to poach” employees from A123 Systems LLC, the Waltham, Massachusetts-based battery maker said in the lawsuit.
Apple hired five people from A123 and has tried to hire battery experts from LG Chem Ltd., Samsung Electronics Co., Panasonic Corp., Toshiba Corp. and Johnson Controls Inc., according to the lawsuit.
“Apple is currently developing a large-scale battery division to compete in the very same field as A123,” the battery maker said in a separate state-court filing.
The recent hiring effort at A123 began with Mujeeb Ijaz, a former Ford Motor Co. engineer, who founded A123’s Venture Technologies division, which focused on materials research, cell product development and advanced concepts. He began at Apple in June and began hiring direct reports from A123’s venture technologies division, which he had headed.
Tesla CEO Elon Musk told Bloomberg Businessweek this month that Apple was seeking to hire away his workers, offering $250,000 signing bonuses and 60 percent salary increases.

Bricks and Mortar

“Apple is good at developing technology but car making is, and will continue to be, a bricks-and-mortar proposition,” Matt DeLorenzo, an analyst at Kelley Blue Book, wrote in an e-mail. “Apple will need a partner, perhaps a Chinese manufacturer, with an infrastructure if it’s going to hit the five-year goal.”
Some parts of the automotive industry seem unfazed by Silicon Valley’s increasing interest in the market. Last month, before Apple’s efforts were revealed, Volkswagen AG Chief Executive Officer Martin Winterkorn brushed off the increasing competition.

Comments

Post a Comment

Popular posts from this blog

7 Mistakes To Avoid When Driving A Car With Automatic Transmission

Individuals associated with the automotive industry iterate that the automatic transmission is a great invention. Actually, an automatic car has opened up a whole new world for car owners.
Both professional and novice drivers love to drive a car fitted with automatic transmission. This is because it is straightforward and easy to drive an automatic vehicle than a car fitted with the manual-shift gearbox. Think about the bumper-to-bumper story we have in the cities! However, it is very important to drive a car with automatic transmission carefully because you could end up damaging your car. Some damages, if they happen, cannot be rectified even by expert mechanics. Therefore, it is best that you avoid the following mistakes when driving your automatic vehicle.  



Credits: Team BHP
#1: Coasting downhill in neutral
You would save a little bit of fuel when you coast down a hill in neutral gear. However, it is very negligible. In modern automatic transmissions, fuel supply to the engine is auto…

The Most awaited Yamaha YZF-R15 Version 3.0

Yamaha has officially unveiled the R15 Version 3.0 in Indonesia. The all-new 2017 R15 is powered by a 155.1cc engine, which develops maximum power of 19.04 Bhp @ 10000 rpm and maximum torque of 14.7 NM @ 8500 rpm. The engine is mated to a 6-speed gearbox, and the key rivals of R15 V3.0 are 2017 Honda CBR150R and Suzuki GSX-R150. As of now, Yamaha has not announced anything officially regarding the launch of R15 V3 in India, it is expected to be here within next 3-4 months .




Yamaha YZF-R15 Version 3.0 is expected to be launched in 2017 but as of now there are no official launch dates. So, we will have to wait a bit more before the official statement comes in. It is expected to be priced between Rs. 1.30-Rs. 1.35 lakhs (ex-showroom). It is expected to share its design elements from M-Slaz, Yamaha YZF R125 and YZF R6.

ENGINE, POWER & TORQUEDisplacement155.1 ccMaximum Power19.04 Bhp @ 10000 rpmMaximum Torque14.7 NM @ 8500 rpmEngine DescriptionLiquid-cooled, 4-stroke, SOHC, 4-valveCoolin…

Do you know about the Rich girl of Dubai Lana Rose and its Mo Vlogs with Monthly 42 Million Viewers

Lana was born October 6, 1990 in Dubai, United Arab Emirates. This twenty five years old  girl has a nice smile , Although she appears on her brother’s channel focusing around luxury cars and super sports, Lana’s own hobbies are quite different. Mohamed who is  currently living in Dubai with his sister Lana and his mom. they Daily uploads
Dubai Vlogs which are watched by millions of people their channel which has reached over 1.4 Million subscribers and is growing monthly by 180k thousand subscribers. reaching with his luxury lifestyle videos 42 Million views monthly.  

In her Videos she is presenting you the most luxury places, cars, shopping centers and even on of the greats Water-Park in Dubai .

 They do lot of activities which  you can do in Dubai with your family. There videos just express the daily luxurious life of the them which they used to upload on you tube
. The most videos which are popular are seems to be related with sport scar where she himself drives and her brother…