Nissan Teatro -Concept car






Nissan's Teatro
for Dayz concept takes aim at "share natives," Nissan marketing speak for the generation of young people with which the company hopes to reignite interest in cars.




Satoru Tai, Nissan's Executive Design Director posits it as a "canvas" for the owner. It's not a car, it's a high-end conceptual gadget you can also sit and drive around in -- it's pitched to customers that are still children. (For now). Tai adds, in the press release: "... through design we typically try to convey a sense of acceleration, power, or supreme quality. But these values do not resonate with share natives. If anything, such car traits just call to mind old-fashioned technology that bears little relevance to their lives." 

Accelerometers and other dash staples only appear on the surfaces when the driver wants them to be seen. 



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