TATA MOTORS introduced a new sub brand TAMO

Tata Motors on Thursday launched a new sub-brand 'TAMO' (short for Tata Motors), which will provide innovative mobility solutions according to the company. It said that the new sub-brand is an incubating center of innovation the future of mobility in India.

The company says that Tamo will be a fast-paced vertical working in an incubator environment and will operate on low volume, low investment and faster to market products .The company will reveal its first product under TAMO, the Futuro on 7th March 2017, ahead of the 2017 Geneva Motor Show. According to the Tata Motors, the Futuro will be "a stunning-looking car for the money." The company will undertake limited production of the car and the production version is expected to hit the market by 2018. It is expected that the two-seater sports coupe Futuro will be priced around Rs 25 lakh.


The engine details of Futuro are not confirmed yet but it is expected that it will be powered by a bumped up 1.2 Revotron turbocharged engine that will develop close to180 hp of power. While these figures do not sound worthy of a two-seater sports car, the Futuro will be made with lightweight materials and hence will weigh less and sport a healthy power-to-weight ratio. 



Tata Motors has shown interest in sportscars. At the 2000 Geneva motor show, Tata had unveiled the Aria roadster concept. The concept never received a green signal and the name was eventually given to the Tata MPV.

Tata Motors had also showcased Bolt Sport, a performance-spec version of the Bolt hatchback, at the Auto Expo 2016

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